Do you know, what visitors think of your home page? Who are the visitors? Mediaparks has worked out a statistics system InStat, which functions along with the content management system InSite. The system provides complete information on your home page attendance capacity. This information further could be used in analyses, researches of customers’ behaviour and implementing of improvements on the page.

Why full home page attendance statistics are essential? Statistics control gives several facilities:

• keep a track of your home page attendance capacity
• determine prospective customers
• segment target audiences
• explore customs of a contact audience within visiting your Internet home page
• forecast future development guidelines of your page
• appoint weaknesses of your page and accomplish corresponding improvements
• define advertising effectiveness of your page

In brief, InStat gives you the whole picture – who has visited your web site, where he has came from, what was his way in your page, how long he spent there, where he left. Plus, multiple reports, top statistics, etc.

In general, InStat provides following information:

• Every visit, IP address, country, date and time
• Visit duration
• Number of sessions for every visitor
• Number of pages every visitor has opened
• Sequence of visitor’s steps while searching for sections on the page
• Referrals – where from a visitor has entered the page. If from a search engine, than which word was identified
• Total statistics report (day, week, month, year)
• And other information including graphs as to the selected time periods.

None extra programmes

InStat practically can be hooked up to every page with a content management system. The system is cofigurated accordingly to your page.

The system does not require inclusion of an importunate statistics logotype or an advertisement on your page. Installation of supplemental programmes is not necessary either because InStat operates in your Internet browser’s environment.

Long-term investment

The only expenses are installation of the system on your server and configuration as to your home page. Further maintenance and application of the system does not require extra expenses.

Contact us to clarify investments’ scope and receive any further information, you are interested in.