The Client
Although Leversa is relatively new company it is successfully expanding in FMCG area in Latvia. The basis of successful development is company’s business philosophy – to emphasize the development of every single brand, not the quantity of represented brands. Currently Leversa represents such brands as Risso, KOK, Vandemoortele, Wurzener, Iïguciems. Leversa has invested in quality and logistics development and in marketing communications’ improvement. The new web site is one of the named investments.
The Idea
We were fully aware of the task’s importance so initially we worked hardly to make up the conceptual project of the web site. The conception of the site included communicative, visual and technical aspects. We must admit that the task was quite complicated – it was required that the site demonstrates Leversa’s careful attitude to each brand and investigation of target audience and it should inform about Leversa’s business, its products and services. Self – evidently we had to consider Leversa’s main target – to improve cooperation and attract new partners. Leversa took our advice and the company’s Internet slogan was complemented – “Your sales and marketing department in Latvia. Call it Leversa”.
The result is idea – the heart of success is taking a hard look at the clients’ needs in order to find out how to present the existent in preferable shape. “Stop for a moment and think how to meet their needs. They will love you for that.”
Still as much important as the exploration of clients’ needs is company’s harmonized operation by using effectively currently created infrastructure and the opportunities – logistics, distribution and marketing tools. In short – “Composite way to win market”.
The Solution
The Leversa’s site is developed on the content management system’s InSite basis. It ensures the management of contents, structure and special elements – the employees of the client administrate the contents of the site themselves after having a free of charge training.
You are welcome to visit Leversa’s web site and to express your opinion and comments.
