Idea

„Honda” vehicles are characterised with their high – powered charisma. Rather rare brand can boast on its customers’ loyalty, including Latvian brands. ”Honda” cars are more than means of a transport, they appoint a life style. Honda’s owners associate in clubs, run meetings. The demand of information about Honda cars, the company itself and its dealer is excessively exalted. The logical step for expansion of marketing communications for the company ”MDL Motors” was development of a new version for it’s site as no other means of mass communication could be compared to an Internet site by its accessibility.

Design

The external look of the new site www.mdlmotors.lv holds a corporative style of Honda that ensures its recognition with a first click. Those visitors, having visited foreign sites of Honda previously, will definitely appreciate this one.

The site’s structure corresponds to the ”MDL Motors” supply of products and services: motorcars and industrial equipment, services and repair parts and others. All materials on the site are well illustrated and a great volume of supplemental information is given (prices, technical characteristics etc.)

Solution

The new site www.mdlmotors.lv operates under the ”InSite”, a content management system, developed by Mediaparks. MDL Motors will use InSite for keeping the information up-to-date and interesting all the time.