Mini-tool marketing or widget marketing is a fast-increasing trend in western Europe and the USA, and their advantages are being understood and utilised increasingly in other markets. Mediaparks offers the development of mini-tools and applications on third-party platforms appropriate to your campaign objectives, starting from simple widgets through to multi-functional applications intended for social-networking portals, and after development, to undertake the distribution of these tools to appropriate platforms and in the internet environment.

Examples of opportunities to utilise widgets:

• Pharmacy networks – Google Desktop widgets providing daily tips on healthy living
• Financial news portals – Windows Vista widgets displaying actual financial data
• Ice hockey teams – Facebook application allowing users to take sides and vote for the most popular player

Please contact us – we will help you create mini-tools, appropriate to your company, that will help you attract a new audience and maintain the interest of your existing customers, also the creation of such tools and their popularisation in the internet environment

Why choose Mediaparks for widget development?

• Knowledge of widget marketing and development. We have been studying the technical and marketing opportunities offered by widgets for more than a year and can offer you ideas and technical execution appropriate to the objectives of your marketing campaign
• Professional programming. The skills to execute complex programming tasks have been acquired through the development projects with budgets of up to EUR 139 440 and guarantee the high-quality operation of websites. We know how to quickly become familiar with new programming environments and have demonstrated this by integrating any number of different third-party solutions in our customers’ web solutions
• Secure guarantee. Mediaparks has been operating for 12 years and now provides a free 4-year guarantee for its solutions
• Accessible service. Your personal customer service specialist will always be available throughout the guarantee period and beyond

Contact us to receive a quotation for widget development

• Widget development for your marketing campaign
• Creating widget ideas for your marketing campaign
• Popularisation of your marketing-campaign widgets and their distribution in the internet environment

How will cooperation on widget development commence?

After contacting you, we will prepare a special quotation for widget development. Depending on your aspirations, it will explain:

• Appropriate functionality
• The development process
• The development timeline
• The development budget
• Answers to potential questions (cost, guarantee period, maintenance, etc.)

How is the widget development and implementation process organised?

Widget development and implementation usually consists of the following stages:

• Idea generation, so that the best ideas can be selected
• Visual and technical development
• User testing and widget adaptation
• Idea generation for implementation and popularisation, so that the best ideas can be selected
• Publicising of widgets in appropriate online networks and popularisation
• Marketing campaign result measurement, utilising recognised statistical methods

What do we need from you?

Even though the agency will undertake the total development of widgets, you, as the customer, should be prepared to participate in the process and provide:

• A vision regarding the purpose and objectives to be attained, about the target group to be addressed and its habits
• Ideas on your aspirations regarding the functionality and visual design
• The company representative who will follow the development process and participate in all approval procedures

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