Evaluating cost-benefit ratios, utilisation of the options offered by SEM (search engine marketing) is often more expedient for achieving results quickly. Results are seen straight away because advertising placed in search engines immediately addresses your target group directly and attracts interested searchers to your website.

What is SEM or Search Engine Marketing?

• At the simplest level, SEM means the paid-for placing of information on search engines
• SEM is mainly dominated by the pay-per-click model (i.e., you only pay when someone clicks on your advertisement), adverts are generally contextual (they are only shown to people searching on your key words ). Some systems (for example, Yahoo), in addition to giving better results, allow the paid-for placement of information in their own catalogues to give more natural search results.

Which SEM services does Mediaparks offer?

• Mediaparks will plan the most effective advertising strategy
• Prepare advertisements and
• Place them in the search engines and services most appropriate to your company and target group. That choice depends on the geographic location of your operations, target groups (their demographic parameters, geographic parameters, homogeneity or heterogeneity, etc.), available budget and business objectives
• Submit reports on campaign results and effectiveness, also conclusions regarding recommendations for future advertising channels, key words and means of advertising
• In addition, we offer the development of advertising landing pages (lead capture pages), multivariate testing and optimisation to achieve the most effective results for your advertising campaign

Why choose Mediaparks?

• Knowledge and experience in the sphere of search engine marketing. We have experience in planning and executing advertising campaigns on Google (Google Adwords), Yahoo (Yahoo Advertising Solutions), Live (Microsoft Live Search Advertising) and Delfi (Delfi Smart).
• Knowledge and experience in the related sphere of SEO services. Combining our knowledge of both SEO and SEM gives better results

Contact us to receive a quote for SEM services

• Planning and execution of your SEM advertising campaign
• Developing landing pages, multivariate testing and optimisation

How will our cooperation on the execution of your SEM campaign commence?

After contacting you, we will prepare a special quotation for the execution of your SEM campaign. In it we will explain, depending on your aspirations:

• How the working process is organised
• The development timeline
• The development budget
• Answers to potential questions (cost, guarantee period, servicing, etc.)

What do we need from you to execute your SEM campaign?

Even though the agency will totally undertake campaign planning and execution, you need to be prepared for involvement in the process to secure:

• A vision regarding the tasks and objectives to be attained with the target group you are addressing and its habits
• Ideas regarding the desired tone of the advertising
• The company representative who will follow the development process and participate in all approval procedures

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