Every website owner wants to be in Google and to achieve that via a variety of methods, but this article will explain how to choose between the options offered by two of those, AdWords and On-Page SEO, to attract visitors

First of all, let’s see what AdWords and on-Page SEO actually are

AdWords – advertisements on Google pages and pages filled with Google advertisements

Which looks like this:

Captions:

Search phrase

Adwords advertisement

Results

Natural search results

On-Page SEO – things which can be done to the actual website so that search engine robots, when surveying a website, send back to the search engine information that will help the website achieve a higher rating.What do these things have in common and how do they differ?

 

Difference

adWords is a paid-for service and results can be seen immediately, whereas On-Page SEO can be executed in-house and results will not be seen immediately.

In common

Both are closely linked to so-called key words, words or phrase to which the website refers

 

What actions and costs does each option requireAdWords

To start attracting new visitors you will need to take the following steps:

1. Analyse which key words characterise your business
   E.g.- website development, web development, development, ...
2. Having identified the key words, you need to evaluate them. One solution is the Google Search-based Keyword Tool which enables you to look at what people are searching for when they use the key words you have selected and what the cost-per-click is when the selected key word is clicked on
3. You then need to open an account at Google AdWords (this is free) – adwords.google.com
4. Tour account must be set up
   1. Create a campaign
   2. Define your budget
   3. Set your operating regions
   4. ... we will discuss this further in subsequent articles

In terms of expenditure, AdWords has one advantage. It is possible to try out your campaign for a limited cost of a few dollars and continue only if it works. Executing such activities for the Latvian market would cost around Ls 100 per month, and you will quickly understand if they are worth continuing.

On-Page SEO

To work with On-Page SEO you will need to take the following steps:

1. Start by analysing how search engines view your website: using various tools, find out how your website is rated (its pagerank), which key words are currently highlighted by the website. Future articles on the SEO audit tool will discuss this and other aspects – be sure to stay in touch.
2. Evaluate the condition of your website’s code (does it have a website description, have headings been created with H1, does each page have its own description (Title) ... and many, many more issues
3. Having completed the audit, you need to assess what investment is necessary to eliminate the website’s coding deficiencies and organise its content (highlight key words and even put them in the correct grammatical case, add links to related services ...)
4. When all that has been done, it is time to see how the Google search results change. Real changes will begin to appear after around one month, depending on the website itself and its traffic.

When executing On-Page SEO measures, you need to evaluate if any future measures will be taken to boost website traffic (Off-Page SEO) as this will decide in what detail you need to implement the deficiency fixes revealed by the SEO audit result.

In terms of costs, as we stated, you could undertake this stage yourself, as long as you had the knowledge or the desire to attain it. If though, you have to entrust this to professionals, costs have to be assessed on a case-by-case basis. During this stage, the costs for an audit and content correction are fairly fixed, ranging from Ls 90-200 for audits and around Ls 10/1000 characters for content correction.

Back